5 Crucial Ecommerce Trends for 2021 and Beyond
The ecommerce industry is becoming increasingly competitive as online shopping becomes more popular among consumers.
In fact, a study by UNCTAD shows a 52% boost in online shoppers since last year. Hence, you must keep up with the ecommerce future trends to stay ahead of your competitors.
There are many things in store for your ecommerce business this year. Technological innovations such as artificial intelligence (AI), voice search, and augmented and virtual reality have become more accessible and affordable for businesses. Likewise, you must watch out for the changes in your consumers’ behaviors and demands in the coming months.
With that, here are some of the crucial trends in ecommerce industry for 2021 and beyond.
1. Unstoppable growth for online shopping
Ecommerce sales continue to grow as more people turn to online shopping. In fact, recent ecommerce industry analysis shows that the growth for online shopping will be unstoppable in the coming years. Thanks to the various ecommerce platforms available, more businesses can set up their own online stores without much hassle.
Aside from the available technologies, there are many other factors that contributed to this boost in figures. For one, lockdowns due to the pandemic played a critical role in its growth last year.
Through online shopping, consumers found a safer and more convenient way to buy their needs and wants online. There is also the shift in demographics as Millennials and Gen Z are slowly starting to dominate the market. Both of which are the generations who grew up to rely on digital technology. Hence, many of them would prefer the accessibility of virtual shopping over physical stores.
2. Focus on improving customer experience
The rise of AI allows you to leverage better analytics and smarter automation within your ecommerce platform. As a result, it helps you improve customer experience and service.
Using AI and machine learning (ML), you can finetune personalization within your system. It can track your customers’ search history, past purchases, and background information to improve recommendations and interactions. You can even use AI to assist online shoppers as they browse through your platform. Other technologies such as voice recognition, augmented and virtual reality (AR/VR), and new payment methods can provide a more dynamic and interactive online shopping experience for your customers.
Aside from using technologies, you should also focus on developing a robust strategy that can improve customer experience. Start by gathering a group of professionals or those with an economics degree, marketing, or communication degree to brainstorm effective models for your ecommerce business.
3. Increased demand for mobile shopping
The advent of smartphones, tablets, and smartwatches show that your consumers demand portability, flexibility, and mobility. Hence, you must make sure that you optimize your ecommerce website or platform for the smaller screens.
Customers nowadays don’t just use their mobile devices to surf the web or browse in online stores. In fact, almost 93% of internet users prefer using their mobile devices for faster and more convenient transactions. Thanks to the continuous advancements of smartphones and the shift in demographics, many experts believe that the demand for mobile shopping will only go up from here on out.
4. Rise of voice recognition technology
Mobile shopping isn’t the only one dominating the online shopping trends 2021. Voice commerce will also be gaining momentum in the coming years. Thanks to voice assistant devices such as Amazon Echo and Google Home, consumers can now order and purchase from ecommerce stores using voice recognition technology.
There are many ways to optimize your ecommerce brand for voice queries. For one, you can focus on optimizing your content to increase chances of appearing in voice searches. You can also offer voice-based navigation on your ecommerce website or platform. Likewise, you can simplify the flow of product purchase to make it more compatible for voice command.
5. Implementation of omnichannel shopping
Omnichannel commerce or retail refers to a seamless online shopping experience for consumers across multiple channels and devices–both online and offline And while this approach has been around for some time now, the widespread adoption of mobile devices and voice assistants have pushed the use of omnichannel commerce into a much larger scale..
For example, some customers might use Google Assistant or Alexa to search for specific items and ecommerce stores online and then switch to using their smartphones to do the actual purchase. Another example would be providing a pick-up option for customers after ordering online.
This is one of the concepts behind Atomix. It ensures that you can focus on expanding your ecommerce brand across multiple channels while ensuring seamless customer experience all throughout.
A bright future for ecommerce
The ecommerce industry is thriving as the world embraces digital transformation. However, competition in the market has grown tighter as well. To stay on top of your competitors, you must keep up with the latest ecommerce trends. You can start by investing in a multi-channel ecommerce platform such as Atomix.