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The Best Shipping Label Platforms and Printers for Your Growing Small Business

The Best Shipping Label Platforms and Printers for Your Growing Small Business

Written By
Hafez Ramlan
 | 
Last Updated:
January 7, 2025

Efficient shipping processes are critical for small businesses aiming to scale operations and meet customer expectations. Whether you’re running an e-commerce store, offering Kickstarter fulfillment, or managing a hybrid B2B/DTC model, investing in the best shipping label platform and printer can make a significant difference. In this comprehensive guide, we’ll explore the best shipping label platforms, discuss shipping label printers for small businesses, and provide tips for streamlining your shipping process.

Why Streamlined Shipping Matters for Small Businesses

Shipping efficiency directly impacts customer satisfaction, operational costs, and your bottom line. Here’s why you should prioritize investing in the right tools and software for your shipping needs:

  • Customer Expectations: Fast and accurate deliveries are the norm in the e-commerce industry.
  • Cost Efficiency: Streamlining your shipping process can reduce operational costs.
  • Scalability: Whether you’re fulfilling orders for Kickstarter backers or expanding into B2B fulfillment, the right shipping tools help scale operations effortlessly.

Best Shipping Label Platforms for Small Businesses

1. ShipStation

ShipStation is a top shipping software for small businesses, offering powerful automation features, integrations with multiple carriers, and compatibility with major e-commerce platforms like Shopify and WooCommerce.

  • Key Features: Batch printing, discounted shipping rates, integration with fulfillment services.
  • Best For: E-commerce businesses seeking efficiency.
  • Pricing: Plans start at $9/month.

2. Pirate Ship

Pirate Ship is a free shipping label maker tool that provides access to discounted USPS and UPS rates. It’s an excellent option for businesses looking for affordable solutions.

  • Key Features: No subscription fees, intuitive interface, and bulk label creation.
  • Best For: Small businesses shipping with USPS.
  • Pricing: Free to use; pay only for postage.

3. Ordoro

Ordoro is a robust platform for businesses managing inventory and fulfillment. It integrates seamlessly with third-party logistics (3PL) services and provides tools for calculating dim weight and automating label creation.

  • Key Features: Advanced inventory management, shipping analytics, and 3PL integrations.
  • Best For: Growing businesses requiring inventory tracking.
  • Pricing: Starts at $59/month.

4. Shippo

Shippo is a versatile shipping label platform, known for its user-friendly interface and affordable pricing structure. It supports multiple carriers, making it ideal for businesses with diverse shipping needs.

  • Key Features: Pay-as-you-go pricing, real-time tracking, and carrier flexibility.
  • Best For: DTC fulfillment services and Kickstarter campaigns.
  • Pricing: Free plan available; labels start at $0.05 each.

5. Easyship

Easyship is designed for e-commerce businesses looking to streamline their shipping process. It offers comprehensive features, including integration with platforms like Amazon and eBay.

  • Key Features: Global carrier options, customs handling, and fulfillment tools.
  • Best For: International shipping needs.
  • Pricing: Free for up to 50 shipments/month.

Top Shipping Label Printers for Small Businesses

Investing in the right printer can save time, reduce errors, and improve the overall efficiency of your shipping process. Below, we’ve rounded up the best label printers for e-commerce and small businesses.

1. Rollo Thermal Label Printer

The Rollo printer is widely regarded as one of the best shipping label printers for small businesses due to its speed, compatibility, and cost-effectiveness.

  • Pros: High-speed printing, works with all major carriers, no need for ink.
  • Cons: Requires a learning curve for setup.
  • Price: Approximately $179.

2. DYMO LabelWriter 4XL

The DYMO LabelWriter is an affordable label printer for businesses, offering seamless integration with popular platforms like Etsy and eBay.

  • Pros: Compact size, supports wide labels.
  • Cons: Slower than other thermal printers.
  • Price: Around $250.

3. Brother QL-1100

Brother is known for its reliable products, and the QL-1100 is no exception. This thermal label printer is ideal for businesses that frequently ship large packages.

  • Pros: Prints up to 4-inch labels, user-friendly software.
  • Cons: Limited third-party integrations.
  • Price: Approximately $299.

4. Zebra ZD420

Zebra’s ZD420 model is a top choice for businesses requiring high-volume label printing. Its robust features make it one of the best printers for small businesses.

  • Pros: Durable design, fast printing speeds, and versatile label options.
  • Cons: Higher upfront cost.
  • Price: Starts at $400.

5. Munbyn Thermal Label Printer

The Munbyn printer offers a budget-friendly alternative for small businesses. Its compact design and compatibility with major shipping platforms make it a popular choice.

  • Pros: Affordable, easy to set up.
  • Cons: Slightly slower printing speeds.
  • Price: Around $159.

How to Print Shipping Labels Efficiently

Printing shipping labels doesn’t have to be a complicated process. Here are some shipping label printing tips to ensure a seamless experience:

  1. Choose the Right Printer: Opt for thermal label printers for shipping to eliminate the need for ink or toner.
  2. Use High-Quality Labels: Invest in durable labels that withstand transit conditions.
  3. Automate with Software: Pair your printer with the best shipping software for e-commerce to simplify label creation.
  4. Test Before Scaling: Run sample prints to ensure accuracy and compatibility with your shipping platform.
  5. Monitor Printer Maintenance: Clean the printhead regularly to avoid smudged or unclear labels.

Shipping Label Platforms Comparison

Choosing between the many shipping label platforms available can be daunting. Here’s a quick comparison to help you decide:

Platform Key Features Best For Pricing
ShipStation Automation, carrier discounts E-commerce businesses From $9/month
Pirate Ship Free software, USPS discounts Budget-conscious users Free
Ordoro Inventory management, 3PL integrations Inventory-heavy businesses From $59/month
Shippo Real-time tracking, carrier options Diverse shipping needs Free/$0.05 per label
Easyship International shipping tools Global e-commerce Free for up to 50 shipments

Benefits of Using Atomix Logistics for Fulfillment Needs

For businesses seeking fulfillment services for Kickstarter, DTC, or B2B, Atomix Logistics offers a unique solution with its pod warehouse model. Here’s why partnering with a 3PL like Atomix Logistics can be a game-changer:

  • Customizable Pods: Atomix’s pod model allows for tailored storage and fulfillment solutions.
  • Affordable 3PL Pricing: Transparent pricing models make it accessible to small businesses.
  • Dim Weight Expertise: Their expertise in calculating dim weight ensures accurate shipping costs.
  • Kickstarter Fulfillment Expertise: Atomix specializes in handling complex Kickstarter fulfillment projects.

Whether you’re looking for the best 3PL in Wisconsin or need support for your e-commerce operations, Atomix Logistics is a reliable choice.

Conclusion: Streamline Shipping for Your Small Business

Selecting the best shipping label platform and printer is essential for efficient operations and customer satisfaction. By combining high-quality tools like ShipStation or Rollo printers with strategic fulfillment services such as Atomix Logistics, your small business can handle growth effortlessly. Use this guide to identify the right tools for your needs and streamline your shipping process today. Get your fulfillment quote today!

FAQ: Best Shipping Label Platforms and Printers for Small Businesses

What is the best shipping label platform for small businesses?

The best shipping label platform depends on your business needs. ShipStation is ideal for automation and integrations, while Pirate Ship is perfect for cost-conscious users with access to discounted USPS and UPS rates. Platforms like Ordoro and Shippo are great for businesses requiring inventory tracking and flexible carrier options.

Which is the best shipping label printer for e-commerce businesses?

For e-commerce businesses, the Rollo Thermal Label Printer stands out due to its speed, affordability, and compatibility with major carriers. Other top options include the DYMO LabelWriter 4XL for wide labels and the Brother QL-1100 for large packages.

How can I streamline shipping for my small business?

Streamlining your shipping process involves:

  • Using the best shipping software for e-commerce to automate label creation.
  • Investing in reliable thermal label printers for shipping like the Rollo or Zebra ZD420.
  • Partnering with fulfillment providers like Atomix Logistics for cost-effective 3PL solutions.

What are the most affordable label printers for businesses?

Affordable options include the Munbyn Thermal Label Printer (around $159) and the Rollo Printer (approximately $179). Both offer excellent value for small businesses, especially when paired with free or low-cost shipping software.

How do I print shipping labels for my small business?

To print shipping labels:

  1. Choose a shipping label maker tool like Shippo or Pirate Ship.
  2. Invest in a compatible shipping label printer for small business, such as a thermal printer.
  3. Use high-quality labels and regularly maintain your printer to ensure clear prints.
  4. Automate the process with software integrations for platforms like Shopify, Etsy, or Amazon.
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Hafez is the Marketing Manager at Atomix Logistics, where he creates blogs, guides, and other resources to help eCommerce brands streamline their logistics and scale their operations.