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FBA vs ShipBob: What's best for your brand?

FBA vs ShipBob: What's best for your brand?

February 2, 2023
Posted By
Olexiy Shapowal
Title asset to the "Summer Shipping" blog post from Atomix Logistics. A small green 3D truck with a small sun floating above it portrays the hot summer sun during order transport. KW: Ecommerce, 3PL, order fulfillment, fulfillment center, summer order fulfillment, new orders, new customer, temperature, protection, packaging, eco-friendly, sustainability

When an ecommerce business begins growing quickly, it can be difficult to identify what fulfillment option is right for the future. There are many different options and types of partners available, and there is no one right answer for every business owner.

Many brand owners opt to outsource their fulfillment so they can focus more on their brand building and advertising, and leave the logistics aspect to their trusted fulfillment partner. In this article, we will be covering the differences between Amazon’s FBA services and ShipBob’s 3PL capabilities to help you make the right decision when considering these two options.

What is ShipBob?

ShipBob is a 3PL provider that offers ecommerce businesses a solution for fulfilling orders. Their in-house inventory management system can be integrated with most major ecommerce marketplaces, just like Atomix! ShipBob has a network of over 40 fulfillment centers around the world, including the U.S., Canada, and Europe. This allows them to provide international shipping to their customers, and helps access more markets.

What is FBA?

Fulfillment by Amazon (FBA) is a service offered by Amazon to help ecommerce business owners streamline their order fulfillment process. With FBA, sellers send their products to Amazon's warehouses, where they handle storage, packing, and shipping of their products to customers. Using FBA, sellers can focus on their business while Amazon takes care of the logistics, ensuring deliveries are being made accurately and on time. Effectively, FBA provides the same kind of service as Atomix, but with access to Amazon’s infrastructure.

Comparison: Pros and Cons

Pros of FBA:

  • Large fulfillment network with global reach
  • Access to Amazon Prime benefits
  • Efficient order tracking and fulfillment process

Cons of FBA:

  • Higher fees and potential long-term storage costs
  • Less control over storage and fulfillment processes
  • Strict requirements and inventory restrictions

Pros of ShipBob:

  • Dedicated customer support and personalized fulfillment solutions
  • Multi-channel fulfillment for seamless order management
  • Inventory management software for real-time tracking

Cons of ShipBob:

  • Limited international reach
  • Limited integrations with other ecommerce platforms
  • Shipping rates may be higher compared to larger fulfillment centers


As a 3PL, Atomix understands that choosing the right fulfillment solution is a crucial decision for any ecommerce business owner. Having the right partner can make-or-break an ecommerce brand, and means the difference between disappointed or satisfied customers. Amazon's FBA offers a global network and access to Prime, while ShipBob provides more direct support and multi-channel capabilities. Make sure to consider factors like fees, international reach, and store integrations to make an informed choice for your brand. Remember, efficient fulfillment is the backbone of a successful ecommerce venture. So, whether you choose FBA, ShipBob, or Atomix Logistics; prioritize customer satisfaction and seamless order management to drive growth and achieve your business goals. Are you ready to grow your ecommerce brand with your own dedicated team? Get in touch with Atomix today to learn more about how we can help you scale!

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