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TikTok Shop Tips for E-Commerce Owners

TikTok Shop Tips for E-Commerce Owners

April 9, 2024
Posted By
Hafez Ramlan
Title asset to the "Summer Shipping" blog post from Atomix Logistics. A small green 3D truck with a small sun floating above it portrays the hot summer sun during order transport. KW: Ecommerce, 3PL, order fulfillment, fulfillment center, summer order fulfillment, new orders, new customer, temperature, protection, packaging, eco-friendly, sustainability

If you've recently noticed a new TikTok Shop logo popping up and are curious about what it signifies, you're in the right place. This symbol marks the entrance to TikTok's special shopping experience. It combines social media and online shopping in a fun and convenient way. They call this concept "Social Commerce".

Whether you're an e-commerce brand keen on exploring strategies for leveraging TikTok Shop or simply intrigued by this emerging platform, this comprehensive guide will walk you through everything you need to know on how to get a TikTok shop, increase sales, and navigate the platform!

How to set up DropShipping on TikTok Shop

Starting a TikTok Shop can help e-commerce sellers reach a large audience, with drop shipping being a key strategy. This model allows you to sell without stocking inventory, seamlessly connecting with suppliers who handle fulfillment.

If you want to join TikTok's market but don't want to deal with traditional retail logistics, this is a game-changer. This new option makes it easier for people to enter TikTok's market. It eliminates the complications of traditional retail logistics.

Tips on how to drop ship on TikTok Shop

  • Understand TikTok's user demographics to select relevant products.
  • Leverage your expertise in a specific niche to stand out.
  • Identify your target audience accurately for better product promotion.
  • Keep up with trends in your niche for appealing offers.
  • Use the Atomix platform to source products.
  • Download TikTok, set up a business account, and choose your category.
  • Integrate with an e-commerce platform like Shopify.
  • Add products to your Shopify store, detailing names, descriptions, and prices.
  • Connect Shopify to TikTok Shop for seamless operation.
  • Employ organic TikTok marketing to build a natural brand-user relationship.
  • Explore various TikTok ad options to enhance product visibility.

Choosing the Right TikTok Shop Suppliers

Success on TikTok Shop depends on the quality of your offerings, making the choice of suppliers paramount. The right partners ensure product quality and reliability, fostering customer trust and satisfaction. This foundational step is crucial for building a reputable TikTok Shop that stands out in a crowded marketplace.

How to make your own TikTok Shop

Creating your own TikTok Shop is a journey of brand expression and direct customer engagement. By registering as a seller and navigating TikTok's seller policies, you open a new channel for showcasing your products. This platform transforms your brand's reach, connecting your unique offerings with a global audience eager for fresh content and products.

TikTok Shop Application

The first step towards TikTok e-commerce success is submitting your TikTok Shop application. The application process involves a review of your business against TikTok's standards, ensuring a safe and compliant marketplace. Once approved, the world of TikTok Shop unfolds, offering endless opportunities for growth and engagement.

Steps to set up your own TikTok Shop:

  1. Create a free TikTok business account for additional features like analytics and Ads Manager.
  2. Register for TikTok Shop through the seller registration portal, providing necessary documents like ID and business proof.
  3. Await an email with the application results, typically within 1-2 days.
  4. Once accepted, link your TikTok account to your Shop to start adding products and promoting your store in your bio and content.

E-Commerce Platforms that Connect to TikTok Shop

TikTok offers direct integrations from their app to these ecommerce platforms: Shopify, WooCommerce, Salesforce Commerce Cloud, BigCommerce, Magento. You can find TikTok's own list in this article: https://newsroom.tiktok.com/

Navigating the TikTok Shop App

Maximizing your TikTok Shop's potential requires a deep dive into the platform's app features. In order to have a smooth selling experience, you need to know how to use the TikTok Shop app. This app helps you manage products, orders, and customer interactions.

Learning how to use it is important for a successful selling experience. This knowledge empowers sellers to operate efficiently, putting to use TikTok's vibrant ecosystem.

How to Close your TikTok Shop

While we hope your TikTok Shop thrives, it's important to know how to close your shop if needed. You should handle the closure process with care to preserve your brand's reputation, whether due to strategic shifts or personal decisions. TikTok provides clear guidelines for this, ensuring a smooth and respectful exit.

Steps to close your TikTok Shop

  1. Log into the TikTok Shop Seller Center and back up any needed information.
  2. Log out and then log into your TikTok account associated with the Shop Seller Center.
  3. Navigate to the account settings where you'll find an option to delete your TikTok Shop.
  4. Confirm the deletion to remove your store from the platform.
  5. For any issues, contact TikTok Customer Service or consult the help center. Remember, you cannot undo this action.

How does TikTok Shop work for sellers?

For sellers aiming not just to sell on TikTok shop, but excel, comprehending the platform's workings is crucial. From crafting compelling product listings to seamless order fulfillment and proactive customer service, every aspect contributes to a positive shopping experience, encouraging customer loyalty and repeat business.

Understanding TikTok Shop's Commission Fees

Before embarking on your TikTok Shop journey, it's essential to understand the financials, particularly the commission fees of how much TikTok shop will take. These fees are part of TikTok Shop's business model, and understanding them will help you price your products at a competitive price while ensuring your venture remains profitable.

TikTok Shop is increasing commission fees for US based sellers in the USA from the current 2% plus $0.30 per sale to 8% per transaction for most items​ (Tech.co)​. This adjustment is important for sellers to consider when setting up and pricing their products on TikTok Shop. For more details, you can read the full article here

Opening a seller account on TikTok Shop is free, but it's important to factor in commission and shipping fees for each sale, which the sellers are responsible for. The platform relies on these fees for its operation, so businesses should factor them into product pricing and profit calculations.

Fulfilling TikTok Shop Orders

Most new shop owners start out fulfilling their orders from their own home, or garage - however as your shop and success grows, what do you do? What happens when you have too many to handle? If you stumble across a hot product that you believe will have longevity in the marketplace, you may want to look at setting up a 3PL for TikTok Shop - using a company to fulfill orders for your TikTok store.

Atomix is an e-commerce order fulfillment company that specializes in young, high growth brands who want a company that is price competitive, and able to scale with them as they grow. If you're interested in a quote - reach out today and a team member can meet with you to learn more about your needs and get you a 3PL fulfillment quote as soon as tomorrow. Atomix does integrate with TikTok shop to accept, fulfill, and ship your orders.

Conclusion: Thriving on TikTok Shop

By implementing these strategies, your TikTok Shop will flourish, attracting a broad audience and boosting sales. Embracing TikTok Shop's dynamic platform requires some changes on your business operations, strategic planning, and a keen understanding of digital trends. By leveraging these insights, your brand can enjoy sustained success in the bustling marketplace of TikTok Shop.

Let Atomix Logistics enhance your TikTok Shop by taking care of order fulfillment, allowing you to concentrate on expanding your brand. With our reliable and effective solutions, we ensure a smooth and satisfying experience for both you and your customers. Reach out to us today!

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