Featured Case Study
Powering Growth for Alice Mushrooms Through Tech-Enabled Fulfillment
Supporting the growth of a fast-rising fitness brand through operational precision, flexible fulfillment workflows, and technology-enabled logistics visibility.
99.7%
Order Accuracy
98.8%
On-Time Fulfillment
Nationwide
Fast Shippinig Coverage
Alice mushroom logo.
Functional Wellness / Food & Beverage
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Executive Summary
Stakt is known for its innovative, foldable fitness mats designed to support a wide range of workouts and training routines. As the brand gained traction with consumers and retail partners, maintaining operational precision while scaling fulfillment became increasingly important.
Stakt required a logistics partner capable of supporting detailed product preparation workflows, ensuring strict quality control, and maintaining transparency across their fulfillment operations.
Atomix Logistics delivered a fulfillment structure that combined hands-on operational oversight with technology-enabled visibility. Through dedicated communication, rigorous quality checks, and flexible fulfillment processes, Atomix helped Stakt maintain product integrity while supporting the brand’s rapid growth.
"If you don't trust your fulfillment partner, you don't really have anything; you're just as good as the product that gets delivered to your customer's door."
Charlotte Cruze, Co-Founder of Alice Mushrooms

The Challenge

As Alice Mushrooms expanded its product reach, its fulfillment needs became more complex.
Preserving Brand Experience
Alice’s brand emphasizes connection and authenticity, requiring fulfillment processes that maintain a personal touch with customers.
Retail Expansion
Alice began expanding into retail and grocery distribution channels, introducing new operational requirements.
Scaling Ecommerce Operations
Rapid growth increased order volume and required a fulfillment partner capable of maintaining speed and reliability.
International Opportunities
With growing demand, Alice began exploring opportunities to expand its reach beyond domestic markets.
Our Solution
Atomix Logistics built a fulfillment system designed to support Alice’s growth while preserving
the brand’s customer experience.
Personalized Order Experience
Incorporated brand-specific packaging touches that reflect Alice’s identity.
Handwritten notes included in packages
Brand-consistent packaging presentation
Personalized customer experience
Technology-Enabled Fulfillment
Atomix’s operational systems enable fast and efficient order processing.
Real-time order visibility
Automated fulfillment workflows
Transparent operational reporting
Strategic Fulfillment Location
Atomix’s central warehouse location enables fast nationwide shipping.
Efficient carrier routing
Reduced delivery times
Cost-effective shipping solutions
Scalable Logistics Infrastructure
Supported Alice’s operational growth across ecommerce and retail channels.
Nationwide distribution capabilities
Support for grocery and retail shipments
Infrastructure ready for international expansion
The Results: Built for Scalable Performance
99.7%+ Order Accuracy: Orders processed with consistent precision across channels.
98.8% On-Time Fulfillment: Customers and retail partners receive orders reliably.
99% Inventory Accuracy: Quarterly inventory audits ensure accurate stock visibility.
Shrinkage Under 0.5%: Strict inventory controls protect product value.
Dock-to-Stock Under 48 Hours: Inbound inventory processed quickly and made available for fulfillment.

The Future: What’s Next for Alice Mushrooms

Alice Mushrooms is continuing to grow. With increasing demand for functional wellness products and expanding retail opportunities, the brand is positioned for continued growth.
Atomix will continue to provide the operational infrastructure, fulfillment precision, and scalable logistics support needed to power that growth. As Alice expands its reach across ecommerce, retail, and new markets, the Alice–Atomix partnership ensures fulfillment remains reliable, efficient, and aligned with the brand’s commitment to quality and customer connection.
"Through our partnership with Atomix, we've successfully expanded into retail and completed our first major grocery distribution shipment, while their support allowed us to explore international expansion, opening up exciting new
avenues for our business."
Charlotte Cruze, Co-Founder of Alice Mushrooms
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