The Journey of Atomix Logistics and Freja NYC: Crafting a Future Together
Supporting the growth of a sustainable fashion brand through premium fulfillment execution, operational precision, and scalable logistics infrastructure.
99.7%
Order Accuracy
98.8%
On-Time Fulfillment
≤ 48 Hours
Dock to Stock Processing
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Freja NYC is a luxury accessories brand known for its commitment to sustainable, vegan materials and thoughtful design. As the company’s popularity grew, so did the complexity of its fulfillment operations.
Maintaining a premium unboxing experience while scaling order volume required a fulfillment partner capable of combining operational precision with brand sensitivity. Freja needed reliable infrastructure, flexible packaging workflows, and a logistics team that understood the importance of presentation and consistency.
Atomix Logistics provided the operational structure and hands-on support needed to meet those requirements. Through optimized packaging strategies, dedicated communication channels, and precise inventory management, Atomix enabled Freja NYC to scale efficiently while preserving the elevated customer experience that defines the brand.
"Atomix has been the best decision we’ve made. It’s allowed us to scale a lot faster.”
Jenny Lei, Founder of Freja NYC
The Challenge
As Freja NYC expanded its ecommerce presence and wholesale partnerships, its fulfillment requirements became more complex.
Premium Brand Experience
Freja’s luxury positioning requires every order to reflect the brand’s commitment to quality and sustainability through consistent packaging and presentation.
Complex Order Combinations
Different product combinations required careful packaging optimization to protect products while minimizing shipping costs.
Omnichannel Distribution
Freja manages both direct-to-consumer ecommerce orders and wholesale shipments to retail partners such as Revolve.
High-Touch Shipments
Influencer and celebrity PR packages require additional attention and care to ensure the brand experience is maintained.
Our Solution
Built a fulfillment operation designed to support Freja’s brand standards while improving operational efficiency and scalability.
Dedicated Communication & Support
Freja works closely with the Atomix team through consistent operational touchpoints.
Weekly check-ins to review performance and operational needs
Dedicated Slack channel for direct communication
Fast issue resolution and proactive updates
Packaging optimization
Atomix conducted detailed packaging analysis to determine the most efficient box sizes for all order combinations.
Optimized packaging configurations
Reduced shipping costs through carrier rate optimization
Improved product protection during transit
Premium Order Experience
Every Freja NYC order is packed with careful attention to presentation.
99.7%+ Order Accuracy: Orders processed with consistent precision across channels.
98.8% On-Time Fulfillment: Customers and retail partners receive orders reliably.
99% Inventory Accuracy: Quarterly inventory audits ensure accurate stock visibility.
Shrinkage Under 0.5%: Strict inventory controls protect product value.
Dock-to-Stock Under 48 Hours: Inbound inventory processed quickly and made available for fulfillment.
The Future: What’s Next for Freja NYC
Freja NYC continues to expand its product offerings and strengthen its presence in the sustainable fashion market.
Atomix will continue to provide the operational infrastructure, scalability, and fulfillment expertise needed to support that growth. As the brand reaches new customers and retail partners, the Freja–Atomix partnership ensures fulfillment remains precise, efficient, and aligned with the brand’s commitment to quality and sustainability.
"Something that really mattered to me is that I'm talking to actual people and that my products are in good hands. It's been the best decision ever."
Jenny Lei, Founder of Freja NYC
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