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Accelerator: Part One

How to Connect Instagram Store to Your Shopify: A Complete Guide

Hafez Ramlan
Posted on
July 9, 2024

So, you've just set up your Instagram store and now want to connect it to your Shopify store. But how do you do that? In today's fast-paced world of ecommerce, integrating your social media platforms with your online store can boost sales and improve customer engagement. One powerful combination is connecting your Instagram store to your Shopify. This integration lets you reach millions of potential customers directly on Instagram while managing your inventory and orders seamlessly through Shopify. In this guide, we'll walk you through the steps to connect your Instagram store to your Shopify, ensuring a smooth and effective setup.


Why Connect Instagram Store to Shopify?

Before diving into the how-to, it's essential to understand why this integration is beneficial. Instagram boasts over a billion active users, many of whom follow brands and make purchase decisions based on the content they see. By connecting your Instagram store to Shopify, you:

  1. Increase Visibility: Your products become accessible to a vast audience on Instagram.
  2. Streamline Operations: Manage all your products, inventory, and sales from a single platform—Shopify.
  3. Enhance Customer Experience: Provide a seamless shopping experience directly from Instagram, reducing friction in the buying process.


What You Need Before Connecting Instagram Store to Shopify

Before you start the integration process, ensure you meet the following prerequisites:

  1. Instagram Business Account: Convert your Instagram account to a business account if you haven't already.
  2. Facebook Business Page: You need a Facebook Business Page connected to your Instagram business account.
  3. Product Catalog: Ensure your product catalog is set up in Facebook's Commerce Manager.
  4. Shopify Store: Obviously, you need a functioning Shopify store with products ready to sell.


Step-by-Step Guide: How to Connect Instagram Store to Your Shopify

Step 1: Set Up Your Facebook and Instagram Accounts

To begin with, you need to link your Instagram business account to a Facebook Business Page. Here’s how:

Convert to a Business Account:

  • Open Instagram and go to your profile.
  • Tap on the three lines in the top right corner and select Settings.
  • Select Account and then Switch to Professional Account.
  • Follow the prompts to complete the setup.

Link to Facebook Page:

  • In the Instagram app, go to Settings > Business > Connect a Facebook Page.
  • Select the Facebook Page you want to connect to. If you don’t have a Facebook Page yet, you can create one during this process.

Step 2: Create a Product Catalog in Facebook Commerce Manager

Your next step involves creating a product catalog that Instagram can use to display your products:

Access Facebook Commerce Manager:

Add Products:

  • Choose the E-commerce option for your catalog type.
  • Follow the prompts to add products manually, upload via a CSV file, or connect to a data feed.

Step 3: Connect Your Shopify Store to Facebook

Install Facebook Sales Channel on Shopify:

  • In your Shopify admin, go to Sales Channels and click the + button.
  • Find and add the Facebook sales channel.
  • Follow the prompts to connect your Facebook account and sync your product catalog.

Configure Facebook Channel:

  • After connecting, navigate to the Facebook sales channel in Shopify.
  • Complete the setup by configuring settings like checkout method, target country, and product visibility.

Step 4: Set Up Instagram Shopping in Facebook Commerce Manager

Enable Instagram Shopping:

  • Go back to Facebook Commerce Manager.
  • Select your catalog and go to Use Cases > Instagram Shopping.
  • Follow the prompts to submit your account for review.

Account Review:

  • Facebook and Instagram will review your account. This process can take a few days. Ensure your account complies with their commerce policies.

Step 5: Tag Products on Instagram

Once your account is approved, you can start tagging products in your Instagram posts and stories:

Enable Shopping on Instagram:

  • Open Instagram and go to Settings > Business > Shopping.
  • Select the product catalog you want to connect.

Tag Products:

  • Create a new post or story.
  • Select Tag Products.
  • Choose the products from your catalog that you want to tag in the post.


Tips for Optimizing Instagram Shopping with Shopify

Connecting your Instagram store to Shopify is just the first step. Here are some tips to optimize this integration for maximum impact:

1. High-Quality Images and Videos

Instagram is a visual platform, so high-quality images and videos are crucial. Ensure your product photos are clear, well-lit, and showcase your products effectively.

2. Engaging Captions and Hashtags

Use engaging captions that tell a story about your product. Include relevant hashtags to increase the visibility of your posts.

3. Regularly Update Your Product Catalog

Keep your product catalog up to date with your latest inventory. Remove sold-out items and add new products promptly.

4. Leverage Instagram Stories and Reels

Instagram Stories and Reels are excellent for showcasing products in a dynamic and engaging way. Use these features to highlight new arrivals, promotions, and behind-the-scenes content.

5. Analyze Performance and Adjust Strategy

Regularly review your Instagram Insights and Shopify analytics to understand what’s working and what’s not. Adjust your strategy based on this data to improve your results.


Troubleshooting Common Issues

Sometimes, things might not go as smoothly as planned. Here are some common issues and how to resolve them:

Issue 1: Instagram Shopping Not Approved

If your Instagram Shopping setup is not approved, ensure that your products comply with Instagram's commerce policies. Also, check that your product catalog is properly set up and linked.

Issue 2: Products Not Syncing

If your products are not syncing between Shopify and Instagram, double-check your Facebook catalog settings and ensure that your Shopify store is correctly linked to the Facebook sales channel.

Issue 3: Tagging Products

If you’re unable to tag products, ensure that your Instagram account is approved for shopping and that the product catalog is correctly linked.


Conclusion

Integrating your Instagram store with Shopify is a powerful way to expand your ecommerce reach and enhance your customer shopping experience. By following the steps outlined in this guide, you can set up a seamless connection between Instagram and Shopify, allowing you to manage your products and sales efficiently while reaching a broader audience. Remember to optimize your Instagram content for better engagement and continuously monitor your performance to make necessary adjustments. Happy selling!


Connecting Instagram Store to Shopify FAQ's

How Do I Link My Instagram Store to Shopify?

To link your Instagram store to Shopify, you need to follow a few steps: set up your Instagram business account, create a Facebook Business Page, set up a product catalog in Facebook Commerce Manager, and then connect your Shopify store to Facebook. Once your account is approved, you can start tagging products in your Instagram posts and stories.


Why Can't I Tag Products on Instagram?

If you're unable to tag products on Instagram, it could be due to several reasons. Ensure that your Instagram account is approved for shopping, your product catalog is correctly linked, and that all products comply with Instagram's commerce policies. Also, make sure your Instagram app is updated to the latest version.


How Long Does It Take for Instagram Shopping to Be Approved?

The approval process for Instagram Shopping can take a few days. During this time, Facebook and Instagram review your account to ensure it complies with their commerce policies. To speed up the process, make sure your product catalog is complete and accurate, and all your accounts are correctly linked.


What Are the Benefits of Connecting Instagram Store to Shopify?

Connecting your Instagram store to Shopify allows you to reach a wider audience on Instagram, manage your products and inventory from one platform, and provide a seamless shopping experience for your customers. This integration can help increase sales and improve customer engagement.


Can I Use Instagram Shopping Without a Facebook Page?

No, you cannot use Instagram Shopping without a Facebook Page. Your Instagram business account needs to be linked to a Facebook Business Page because the product catalog required for Instagram Shopping is managed through Facebook Commerce Manager. Make sure to set up and link a Facebook Page to use Instagram Shopping features.

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